Posh Nailz started off as a boutique beauty salon in Rawtenstall, and has grown to on of the UK’s leading online retailer of beauty products, as well as expanding into a range of national beauty therapy training schools. This rapid expansion meant the business needed a brand new, state of the art website to replace their existing online presence.
With a lot of products, and a hugely competitive market place, it was clear that a stand out solution was required. Taking a full brief, our in-house developers opted for a WordPress based platform, paired with the powerful and versatile WooCommerce plugin, as well as some customised widgets to create a professional and sleek looking site with full eCommerce capability.
The previous site was very dark and lacked any kind of design consistency, so we went for a very modern, clean looking site, with a focus on a minimalist layout, whilst still showcasing the vast range of products on offer. It was vital to ensure all the products could be found quickly and easily by the customers, as well as enabling cross-selling of matched products and up-selling of certain items. May of the products came in different sizes/colours etc, so an advanced variants system needed to be built.
The secure and customised content management system allows quick and easy editing of the site and store via drag-and-drop functionality.
The overall result was extremely well received, the site is highly functional and professional. The shopping cart system offers a very easy to use interface, and allows for a range of payment options.