Frank Rostron are a traditional tailors and purveyors of fine menswear for over 50 years, based in the heart of Manchester City Centre.
Whilst their existing website had served the company well, it was time to upgrade and offer something completely new to their customers - an online shirt tailoring service and eCommerce store.
The brief was simple, to allow for complete shirt customisation. The tailors worked closely with our design and development team to create the perfect solution - a seamless, simple to use and effective shirt customisation tool. The variables involved in creating custom made shirt are almost infinite, so it was vital that each option selection - from collar style to cuff shape - was intuitive and straight forward.
The outcome is an elegant, sophisticated and brilliantly executed website. Our design team worked hard to make the look of the site stand out from the competition with striking imagery, a minimalist layout, subtle design cues and a customised typeface.
A powerful content management system (CMS) sits in the background, allowing admin to easily upload new shirts and apply the customisation features in just a couple of clicks. The order management system organises all shirt sales, and builds a full spec sheet for the tailors to work off.