Like any kind of design, the trends in web design are constantly changing. And the great thing for us it, more and more people appreciate good design. Just look at the latest version of Apple's IOS operating system for the iPhone. It was a fairly dramatic change from the previous look, and many users disliked it initially, but it is now an acceptable part of the progression of the product.
It's the same with websites, there are always changes to Google's landing page for example. It's the most visited site in the world, and the subtle changes they make to their logo, layout and buttons may be overlooked by most. But it is these changes, and Google's ability to keep up with the latest trends that ensure the site always looks bang up to date. You may think why bother? But if you look at Google's very first connotation of their landing page to today's the difference is startling.
You don't have to be bold to make a statement with your website. Just keeping in line with expectations of modern design can be enough, and if you really want to stand out, try something slightly different.
Here at Premier Web Consultancy we reside to more subtle and imaginative designs, that look professional and clean, rather than bold and brash. And we'd like to think that's why our websites are so successful.
With more and more people turning to Google every single day to search for products and services, it's vital that your website can be found, and with our award winning SEO services, we can get your site to the top of Google in no time...
Search engine optimisation (SEO) is the most effective strategy for online marketing; recent studies have shown that effective SEO has a bigger return on investment than television or print. And while it may not always be possible to come top of search results, you certainly want to make sure that your website is visible in the first page of any relevant keyword searches. Although there are in fact a number of search engine sites, for many years now Google has been (and continues to be) the number one search engine for businesses to try and top, simply because of its unyielding dominance in this area. It has become a term in its own right: these days when we talk about searching for something online, we just say ‘Google it’.
Google shows 10 results per page when someone searches for any specific terms. These results are based on a number of factors such as page ranks, relevant information, back links and so on. If you manage to get to the top of the first page of Google results, it is a prime opportunity for you and your business, as websites that are on top grab 36.4% of the traffic that is missed by lower-down websites . However getting to the top is only half the battle, as real-time shifts in usage statistics make staying there just as challenging.
Click here to see how we can help you get to the top of Google with our professional SEO services in Manchester.
The benefits to being on top are endless. As well as providing visibility and branding, attracting more traffic and generating more sales and opportunities for your business, it also gives you a credibility and authenticity that in turn gives your clients confidence in your services and products.
Finally, SEO is an inbound marketing strategy; that means it allows you to market to people when they are specifically searching for products or services like yours. You don’t have to interrupt their favourite TV show, you don’t have to take up space on a page where they are reading a news article. You just show up when they are looking for you.
Our SEO services start from just £150, so give us a call today to see how we can help on 0161 40 85 123.
Mobile responsiveness is arguably the single most important thing when it comes to websites in 2017, especially since Google's latest update, prioritising mobile optimised sites over any other...
A mobile responsive website is a site that is able to adapt to the screen it is being used on, whether that is a desktop, laptop, tablet or mobile. The website automatically reformats to give your users the best experience for their device, and also has a number of benefits for you as well.
With the staggering rise of mobile devices in the last decade, two thirds of people in the UK now own a smartphone- using it for at least two hours every day to browse the internet, scroll through social media, and shop. We now spend twice as long online on our smartphones, rather than on our laptops or desktops. Social media is another big reason to make sure that your site is mobile-friendly; with so much website traffic now coming from social media sharing (the new ‘word of mouth’), you need to make sure that people can link to your site via an app such as Facebook or Twitter. All of this obviously has a direct impact on the way your website is viewed.
Click here to see our portfolio of fully mobile responsive websites.
It is also a much more efficient way to build your online presence, as by ensuring that your website is responsive, you essentially only have one website instead of two (desktop and mobile). This is not only cost-effective, but time-effective: as opposed to having a separate mobile site to maintain, you only have your main site to look after. Likewise, SEO (search engine optimisation) campaigns are much easier to maintain with only one site; if you were to have a separate mobile site, you would then need two SEO campaigns; so a responsive website is all round much easier to manage.
It is no longer enough to ‘just have a website’. If you want to really engage your customers, attract new visitors and stay ahead of the game, your website HAS to be viewable on a mobile.
We can convert ANY existing website to be mobile responsive, or build you a brand new one from scratch. To find out how we can help call us now on 0161 40 85 123 or email firstname.lastname@example.org.
In days gone by, a business card may have been your first line of marketing. But to become, or remain successful in the modern market, it is crucial for every business to have a website. Whether this is a simple brochure site that demonstrates your services, an e-commerce (online store) or a multi-functional marketing, appointment-booking and database tool- an effective website is now your ‘first impression’ to the world. A professional site gives your business credibility and gives you the opportunity to tell your customers why they should choose you, based on testimonials and facts. Most people will search the internet now to see reviews of a service or product before they purchase, so you are missing out on a huge market if you have no online presence. Click here to see some examples of professional and effective websites we have built.
Business websites also provide convenient accessibility that is incredibly cost-effective; your site is available for your customers to view 24/7, 365 days a year, from the comfort of their own home, which gives you 24 hour marketing capability for no more than your fixed hosting cost. You can literally be generating leads while you sleep! These leads could even be linking your website to other interested parties that they know, giving the term ‘word of mouth’ a whole new meaning. By giving your customers better accessibility, combined with faster response times via contact forms or email, you are also building better long-term relationships with your clients, meaning repeat business and good reviews.
Bottom line- a professional online presence gives you cost-effective credibility, marketing power, and sales opportunities; while giving your customers confidence, convenience, and accessibility which are vital in order to make the most of your enterprise. A few years ago you wouldn’t have been able to conduct your business without a telephone; so in an age where most people work, live and play online, a well-built, strategic website is a no-brainer.
Give us a call today on 0161 40 85 123 if you want to talk about your website, our packages are cheaper than you may think...