Search engine optimisation or ‘SEO’ is vital to any online business. Ranking well on Google can mean the difference between the success or the failure of your business. Our SEO experts have compiled their top tips for helping your website reach the top search results of Google:
1. Find the best keywords
The fist thing to do before performing any SEO work is to carry out your research, and ascertain the keyword terms that you need to be found for. As a Google Certified Partner, we have access to tools such as Key Word Planner - this allows us to work out the most effective keywords for your business. We also conduct a full competitor analysis which shows what your rivals are doing, and how we can achieve better results.
2. On-site SEO
This is the practice of optimising the back-end of your website. There is a whole host of steps to take including meta tag creation, page titles and pages descriptions to name just a few. You must ensure that there is a cohesion to each page's keywords, and that there is no repetition throughout the site. Keyword density within your content must be carefully considered, and a structured strategy throughout the site is vital.
3. Off-site SEO
Off-site SEO refers to any practices that are performed outside of your website, specifically backlinks and external work like article writing and blog submissions. Having a link to your domain from another site that holds good credibility gives your site a huge advantage over your competitors. We hold a database of thousands of high authority websites that provide us and our clients with exclusive backlinks.
4. Quality content
One of the most important aspects of your website when it comes to effective SEO is to have quality content. Thorough and concise descriptions of your products and services is essential, as well as lots if information about who you are and what you do. We have a team of highly skilled copywriters who can populate your site with quality content with high relevancy and balanced keyword density.
5. Mobile responsiveness
With the latest update of Google’s search algorithms, mobile responsiveness is now prioritised above all other aspects of your website. If your website isn’t optimised for mobile devices, it simply will not rank well. Over 70% of Google searches are now conducted on smartphones and tablets, meaning the vast majority of people looking at your website will be doing so on a smaller screen. All websites that we build for our clients are fully mobile responsive and retina display optimised.