MCR Fashion Industry
MCR Fashion Industry are Manchester’s premium events management company, hosting exclusive and glamorous fashion parties for the likes of Armani, with high-end sponsors like Rolls Royce and Flannels. The brand exudes luxury and class, with their events gaining national media coverage thanks to their celebrity guest lists and fabulous shows.
But their website didn’t reflect this high-end status, so they turned to Premier Web Consultancy to help give their online presence a boost. They needed something really special, that stood out to their target audience, and give them the credibility they deserve.
The website had 3 main functions - to inform fashionistas about upcoming events, to showcase previous events with image and video galleries, and to attract the attention of sponsors. Additional functionality was also required, such as background videos, a ticket sales platform and a dynamic blog for features and fashion articles.
After a full briefing and brainstorming session, we built an industry leading WordPress based site, with full mobile optimisation, dynamic headers and a bold new design. Our design team wanted to make the site look completely different to the old one so that it would make a big impact on both old and new visitors, and they certainly delivered. Opting for a heavy black theme, large sharp photography and subtle accents of colour to tie the whole design together. The site is all managed by and intuitive drag-and-drop content management system, allowing the client to quickly and easily update the site themselves.
The website has been extremely well received, and has generated both sponsorship deals and ticket sales for upcoming events.