Like any kind of design, the trends in web design are constantly changing. And the great thing for us it, more and more people appreciate good design. Just look at the latest version of Apple's IOS operating system for the iPhone. It was a fairly dramatic change from the previous look, and many users disliked it initially, but it is now an acceptable part of the progression of the product.
It's the same with websites, there are always changes to Google's landing page for example. It's the most visited site in the world, and the subtle changes they make to their logo, layout and buttons may be overlooked by most. But it is these changes, and Google's ability to keep up with the latest trends that ensure the site always looks bang up to date. You may think why bother? But if you look at Google's very first connotation of their landing page to today's the difference is startling.
You don't have to be bold to make a statement with your website. Just keeping in line with expectations of modern design can be enough, and if you really want to stand out, try something slightly different.
Here at Premier Web Consultancy we reside to more subtle and imaginative designs, that look professional and clean, rather than bold and brash. And we'd like to think that's why our websites are so successful.