Search engine optimisation or ‘SEO’ is vital to any online business.Ranking well on Google can mean the difference between the success or the failure of your business. Now, we don’t want to sound overly dramatic, but it’s true! This why we have compiled our top tips for getting your website to the top of Google:
1. Find the best keywords
The fist thing to do before performing any SEO work is to do your research, and work out the keyword terms that you want to be found for. As a Google Certified Partner, we have access to tools such as Key Word Planner - this allows us to work out the most effective keywords for your business. We also conduct a full competitor analysis which shows you what your rivals are doing, and how we can beat them on the rankings.
2. On-site SEO
This is the practice of optimising the back-end of your website. Gone are the days of having to add hundreds of lines of code to the HTML mark up of your site, our content management system allows our clients to easily add these vital pieces of information in themselves. Things like meta tags, page titles and pages descriptions can all be added via the site editor in just few clicks.
3. Off-site SEO
Off-site SEO refers to any practices that are performed outside of your website, specifically backlinks and external work like article writing and blog submissions. Having a link to your domain from another site that holds good credibility gives your site a huge advantage over your competitors. We hold a database of thousands of high authority websites that provide us and our clients with exclusive backlinks.
4. Quality content
One of the most important aspects of your website when it comes to effective SEO is to have quality content. Thorough and concise descriptions of your products and services is essential, as well as lots if information about who you are and what you do. We have a team of highly skilled copywriters and content writers who can populate your site with
5. Mobile responsiveness
With the latest update of Google’s search algorithms, mobile responsiveness is now prioritised above all other aspects of your website. If your website isn’t optimised for mobile devices, it simply will not rank well. Over 70% of Google searches are now conducted on smartphones and tablets, meaning the vast majority of people looking at your website will be doing so on a smaller screen. All websites that we build for our clients are fully mobile responsive and retina display optimised.
Try our professional SEO services today
We are always free to discuss your SEO requirements, so give us a call today on 0161 40 85 123 or for more information and to see real-life results for our SEO work, have a look here.